Customercase: Ronico
Back to overview‘Thanks to Bercomex, we can fulfill every customer request.’
At the Middenweg location in Hem, North Holland, everything revolves around speed, efficiency, and quality. Here, Ronico, a third-generation family business, processes millions of tulips each year. With four locations and a team of about 150 to 200 employees (rising to 300 in peak season), Ronico is one of the biggest players in the tulip sector. “We force around 150 million tulips at this location alone,” says Twan Koster, who is responsible for processing. “Everything is geared toward maximum efficiency, from bulb to bunch.”
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Furora’s as an essential link
In this, the cooperation with Bercomex is of great value. Ronico works with no less than ten Furoras. “That happened fast,” Twan says with a smile. “But with the volumes we handle, you simply need reliable and flexible machines. The Furora has become truly indispensable.” Each Furora can process up to 18,000 stems per hour, a capacity that Ronico fully utilizes. The tulips are bunched with great precision: straight, uniform, and tailored to each customer’s specifications. “One customer wants bunches of 36 centimeters, 22 grams. With the Furora, we can achieve that down to the millimeter.”
Flexibility
What makes the Furora unique is its flexibility. Ronico supplies various supermarket chains at home and abroad, each with its own requirements. “One customer wants bunches of seven, another eight, or even fifteen. Try making neat, straight bunches of 15 tulips by hand, that’s nearly impossible.” That’s why Ronico is very pleased with the flexibility and options offered by the Furora. “We can use different settings per bunching station. If a tulip is just a bit too short for one buyer but perfect for another, we simply redirect it to another station. It’s ideal, everything can be done in one operation. And it saves us an enormous amount of labor hours.” Since Ronico handles its own packaging and works closely with suppliers and customers, the supply chain is perfectly aligned. “We don’t have to rebunch anything at our other location nearby. That saves us a lot.”
“Thanks to Bercomex, we can fulfill every customer request.”
"With ten Furoras, our process runs like a well-oiled machine."
